The Agency Upgrade

April '25 Highlights

Leading Through Uncertainty: Agency Transformation in a Shifting Economy

By Esther Cohen, Director of Marketing

The marketing agency industry continues to undergo dynamic transformation—driven by factors both within businesses’ control, such as how agencies adopt new technologies, and by broader shifts impacting the global economy. In this thought-provoking presentation, two long-term industry veterans (Mike Hart and Vincent Dong) share invaluable best practices for agency leaders to keep in mind during periods of uncertainty, including the current economic headwinds. Be sure to share your thoughts in the comments on the recording.

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